VIEW YOUR CART
Since 1954
As Singapore’s oldest and most established name in luxury watch retail, what began as a humble venture in 1954 has since blossomed spectacularly into that of a leading retailer and distributor of the world’s top watch brands in Asia. Today, Sincere Watch Limited operates more than 23 boutiques and point-of-sales network spanning Malaysia, Singapore, Taiwan and Thailand.
Featured Timepieces
Brands
SHH (Sincere Haute Horlogerie)
As the haute horlogerie arm of Sincere Fine Watches, SHH offers to discerning collectors the best from the world of high-end independent watchmaking. SHH has taken on the mantle of becoming a beacon and cheerleader for independent watchmaking, with the aim of elevating the retail experience for watch collectors.
Discover Luxury Timepieces At Our Boutiques
Beyond the Sincere Fine Watches network, the Group has also entered strategic partnership to invest in mono-brands boutiques such as Bell & Ross, TAG Heuer and Tudor boutiques in Singapore. In Thailand, the Group operates under Pendulum Ltd, a wholly owned subsidiary with its own mono-brand boutiques.
Articles
November 29, 2023
Fully skeletonised, self-winding and featuring an in-house movement, the new Vanguard Slim Skeleton is a contemporary twist on the trademark Vanguard series, known for its modern and edgy appeal.
November 27, 2023
Sincere Fine Watches debuts its newest and largest SHH concept boutique in Pavilion Kuala Lumpur.
November 19, 2023
Bell & Ross presents the BR-X5 Green Lum which features a 41mm case that glows in the dark and is made from LM3D, a composite material developed specially for Bell & Ross.
