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Asia's Watch Specialist Since 1954
As Singapore’s oldest and most established name in luxury watch retail, what began as a humble venture in 1954 has since blossomed spectacularly into that of a leading retailer and distributor of the world’s top watch brands in Asia. Today, Sincere Watch Limited operates more than 23 boutiques and point-of-sales network spanning Malaysia, Singapore, Taiwan and Thailand.
Featured Timepieces
Brands
SHH (Sincere Haute Horlogerie)
As the haute horlogerie arm of Sincere Fine Watches, SHH offers to discerning collectors the best from the world of high-end independent watchmaking. SHH has taken on the mantle of becoming a beacon and cheerleader for independent watchmaking, with the aim of elevating the retail experience for watch collectors.
Discover Luxury Timepieces At Our Boutiques
Beyond the Sincere Fine Watches network, the Group has also forged strategic partnerships to invest in mono-brand boutiques, including Bell & Ross and TUDOR, across Singapore and Malaysia.
Articles
June 19, 2025
A fresh take on a TUDOR classic, where perfect proportions and a serene hue invite a moment of quiet reset.
June 16, 2025
KUDOKE Celebrates 20 Years Of Independent Horology With The Launch Of The KUDOKE 2 SHH Edition
June 5, 2025
These trailblazing watches prove that the most exciting innovations might still be ahead of us.
