About Rado
Rado is known as the Master of Materials for the way it has revolutionised traditional watchmaking. Leading the industry by introducing high-tech ceramic, ultra-light high-tech ceramic, colourful high-tech ceramic and Ceramos to its design-led collections, Rado has created some of the world’s most beautiful and durable watches.
The History of Rado
Rado is a globally recognized brand, famous for innovative design and its use of revolutionary materials. The iconic Golden Horse collection made its debut in 1957 as the first Rado collection, followed by the launch of DiaStar 1 and Captain Cook in 1962. From one innovation to the next, Rado revolutionized the watch industry with the use of scratch-resistant high-tech ceramic in 1986, which has then become one of Rado’s signature materials. Ever since its beginnings in Lengnau, Switzerland, Rado’s brand philosophy “if we can imagine it, we can make it” still holds true today.
Fun Facts About Rado
Rado is not only the proud recipient of numerous prestigious international design awards, but the brand also collaborates with leading designers on creation of new timepieces and runs worldwide Rado Star Prize competitions for up-and-coming young designers. Design is the cornerstone of Rado’s many groundbreaking timepieces, and in the brand’s DNA.
About Rado’s Collections
From stylish, sporty and dynamic to watches with a classic look, the Rado collection offers a wide range of options to satisfy all customers. The complication of a Rado watch is on the outside. Using high-tech, durable materials, innovation and technology, Rado watches are produced to last a lifetime.
Awards and Accolades
Rado’s unique approach to industrial design has been recognised with numerous international design awards which includes the Good Design Award that the brand has won for consecutive years since 2009. Rado’s award-winning timepieces include Rado True Thinline Les Couleurs Le Corbusier, True Phospho, Ceramica and HyperChrome Ultra Light.
