since 1954

As Singapore’s oldest and most established name in luxury watch retail, what began as a humble venture in 1954 has since blossomed spectacularly into that of a leading retailer and distributor of the world’s top watch brands in Asia. Today, Sincere Watch Limited operates more than 23 boutiques and point-of-sales network spanning Malaysia, Singapore, Taiwan and Thailand.

A stalwart in the luxury watch industry

The Group strives to constantly introduce original and unique retail concepts as well as exclusive product offerings throughout the region. Sincere Haute Horlogerie is testament to the Group’s dedication to providing customers with exceptional experiences.

Beyond the Sincere Fine Watches network, the Group has also entered strategic partnership to invest in mono-brands boutiques such as Bell & Ross, TAG Heuer and Tudor boutiques in Singapore. In Thailand, the Group operates under Pendulum Ltd, a wholly owned subsidiary with its own mono-brand boutiques.

Discover Luxury Timepieces Online

Headquartered in Singapore, delivering worldwide. As a pioneer in the online luxury watch retailer scene, we empower our customers with the ability to enjoy a seamless shopping experience from the comfort of their homes or on the go. Discover your new favourite luxury watch online!

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Read about our latest happenings.

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Grand Opening of SHH in Kuala Lumpur


Meet Kate Lim, scion of the Cortina family and GM of Sincere Fine Watches


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