In the 60th anniversary year of its evergreen, racing-inspired sports watch, TAG Heuer is delighted to introduce an all-new version of the TAG Heuer Carrera Date 36 mm.
The company’s designers and engineers have refined the TAG Heuer Carrera Date’s silhouette, giving it a sporty, ergonomic new profile while retaining the racing-inspired codes that define one of watchmaking’s few genuine design icons. Colorful new dials, a new tapered bracelet design, and an upgraded movement complete the core collection model’s rebirth.
TAG Heuer Carrera enthusiasts will recognize that 36-mm versions of the iconic design carry special significance because the first Heuer Carrera of 1963 also measured 36 mm in diameter. Over six decades, tastes have evolved and average case sizes have increased, but 36 mm remains an immensely popular size with women – and with many men, too. The fundamentals of the TAG Heuer Carrera’s timeless design have proved universal, giving it unisex appeal.
A watch born of genius: The TAG Heuer Carrera origin story
The first 36-mm Heuer Carrera chronograph was the brilliant invention of the legendary Jack Heuer, the last member of the founding family to serve as head of the company.
Jack’s formal education as an electrical engineer had taught him about the value of a clear instrument dial. He was also a motorsport fan, and understood how important it was for a racing driver to have a legible dashboard instrument that could be read out in the blink of an eye. These influences became central to his watch design philosophy, and in particular to the Heuer Carrera, a watch he would describe many years later as one of his proudest designs.
Jack took his watch’s name from the Carrera Panamericana, a fast and furiously dangerous 1950s Mexican road race, reasoning it would appeal to young, ambitious watch buyers. Carrera meant “race,” “career,” and “path” – words he felt would translate well across cultures. As history shows, he was right.
Six decades on, the TAG Heuer Carrera is an icon, known as a stylish, eternally modern, superbly engineered wristwatch for forward-thinking people.
Sixty years may have passed, but Jack’s genius lives on.
Shades of glory: A vivid new dial color palette
The refreshed TAG Heuer Carrera Date comes with a vibrant new dial color palette. At launch in April, there will be three dial options: one in deep TAG Heuer Carrera signature blue, a second in subtle, pastel green, and a third in warm silver. All three have a delicate sunray-brushed finish.
In May, a fourth iteration will join the lineup with a bright vibrant pink dial and an elegant snailed finish.
This bold execution captures modern tastes for maverick dial colors that break free from the tradition of black and white dials.
All four models have 36-mm stainless-steel cases and matching metal bracelets with classic folding clasps, while a liberal application of Super-LumiNova® delivers low-light legibility. Each has a raised track running around the outside of the dial, detailed with quarter-of-a-second markings to symbolize acceleration, only made more casual and elegant with a tone-on-tone finish that complements the dials.
Tighter, slimmer, better: The svelte shape of the new TAG Heuer Carrera Date
In their quest for wearability, TAG Heuer’s designers and engineers have rethought the proportions of the TAG Heuer Carrera Date while maintaining its case diameter.
From above, the measurement from the tips of the top and bottom lugs has been reduced from 43.55 mm to 41.6 mm. The case is also 2 mm thinner than the outgoing edition, now measuring 10 mm. These might appear to be marginal refinements, but they have a significant impact on both the watch’s visual profile and how it wears on the wrist, making it feel taut, athletic, and well balanced. The crown has also been redesigned so that it sits squarer to the case edge, as has the brushed and polished three-link bracelet, which now tapers more gently into the round case.
Together, these refinements give the TAG Heuer Carrera Date its luxurious, ergonomic feel.
Power in reserve: The TAG Heuer Carrera Date gets a Calibre 7 upgrade
Less visible to the naked eye is the TAG Heuer Carrera Date’s mechanical upgrade. Previous editions were powered by the TAG Heuer Calibre 5 Automatic, which had a 38-hour power reserve. However, the new models are all equipped with the Calibre 7 Automatic, which has a superior 56-hour power reserve.
This enhanced movement also provides the watch with a date window at 6 o’clock.
Dream on: the new TAG Heuer Carrera Date is a modern-day classic
Despite extensive revisions and upgrades, the TAG Heuer Carrera Date remains rooted in the design’s racing traditions. The TAG Heuer Carrera has always been a paramount example of original design and Swiss refinement. Now its hugely popular 36-mm version has a slender, sculptured new profile that, like Jack’s 1963 original six decades ago, means it will live long in the memory.