Singapore, April 2019 – Asia’s premier watch specialist, Sincere Fine Watches recently raised the shutters to its sixth and newest multi-brand boutique at the newly-built Jewel Changi Airport. With Jewel being the latest lifestyle destination for Singaporeans and tourists alike in Singapore, brands clamoured to build a presence in the $1.7 billion complex.
As the only luxury watch retailer in Jewel Changi Airport, Sincere’s new boutique spans a floor space of 183 square metres and is designed with a clean, elegant aesthetics interspersed with geometric shapes and elements. From its store front to the various structures such as display counters and decorative elements inside the boutique, the design team took creative references from Jewel’s dome-shaped façade and its majestic and modern architecture to be in line with the look of the latest attraction in Changi. The boutique design is also representative of the Sincere brand’s ethos of being modern and luxurious and the retailer’s quest to welcome customers into an enclave reflective of its commitment to excellence and its spirit of tradition and innovation. This explains the generous use of glass and rose gold elements throughout the boutique to lend a luxurious, aesthetically pleasing touch.
Watch connoisseurs and first-time buyers would be pleased to know that much thought has been put into the boutique design to enhance the overall customer journey. In order to ensure that customers enjoy a top-notch shopping experience, the design team conducted extensive research and brainstorming to plan and create a well-thought-out and welcoming retail space. Cases in point: the unmistakable combination of warm brown hues on the wooden panels and shades of copper as well as the soft hints of grey and blue of the carpet and upholstery that immediately gives a welcoming effect, much like visiting a friend’s home. The table vitrines and the soft, warm lightings were strategically positioned to allow customers to appreciate the top-quality watches in a relaxed and comfortable environment.
Getting a conducive boutique environment may be essential but what matters most in a luxury watch retailer are the horological creations in the table vitrines and large display windows. What we see are timepieces that span from sporty to sophisticated, classic to complicated, an indication of Sincere’s passion for excellence, expertise and respect for the centuries-old tradition of fine watchmaking.
Befitting of a leading retailer and distributor of the world’s top watch brands in Asia, Sincere will be carrying around 20 international labels, some of which are relatively new to the market, at its Jewel boutique. These brands include Armin Strom; Baume & Mercier; Blancpain; Bremont; Graham; Hamilton; IWC Schaffhausen; Longines; Maurice Lacroix; Mido; Montblanc; Panerai; Omega; Rado; TAG Heuer; Tissot; and Tudor. There are plans to launch boutique-exclusive timepieces and brands in time to come as with special creations specifically made for Jewel Changi Airport. Watch buffs now have an extra reason to make a trip to the far East to check these limited-edition watches out and appreciate the savoir faire that goes into creating them.
With a conducive shopping environment complemented by exciting brands and watch creations, Sincere’s latest boutique certainly adds a layer of glitter and gloss to Jewel Changi Airport.
The new Sincere Fine Watches boutique is located at, 78 Airport Boulevard, #01-202/203, Jewel Changi Airport, Singapore 819666.