Sincere pioneered the introduction of Franck Muller in Singapore, revolutionizing perceptions of independent watchmaking in the region. As the first retailer to embrace Franck Muller's iconic curvex timepieces into its portfolio, Sincere unveiled a world of creativity, innovation, and unparalleled craftsmanship in the realm of horology in Asia. This pivotal moment in Sincere's history marked the beginning of a lasting partnership that continues to captivate watch aficionados with Franck Muller's distinctive blend of avant-garde artistry and technical ingenuity to this day. Celebrating over 30 years of friendship with the Master Of Complications.
Sincere pioneered the introduction of Franck Muller in Singapore, revolutionizing perceptions of independent watchmaking in the region. As the first retailer to embrace Franck Muller's iconic curvex timepieces into its portfolio, Sincere unveiled a world of creativity, innovation, and unparalleled craftsmanship in the realm of horology in Asia. This pivotal moment in Sincere's history marked the beginning of a lasting partnership that continues to captivate watch aficionados with Franck Muller's distinctive blend of avant-garde artistry and technical ingenuity to this day. Celebrating over 30 years of friendship with the Master Of Complications.
Sincere continued its legacy of groundbreaking introductions by onboarding A. Lange & Söhne into its portfolio in 1995. As pioneers in the region showcasing these German masterpieces of horology, Sincere fostered a renewed appreciation for the intricate complications and meticulous attention to detail the Maison is renowned for. This historic milestone exemplified Sincere's unwavering commitment to offering its discerning clientele the pinnacle of craftsmanship and excellence.
Introducing the rich heritage of Italian watchmaking, Sincere ignited enthusiasm among watch connoisseurs for bold, adventurous designs and precision engineering with Panerai. This momentous achievement further cemented Sincere's reputation as a trailblazer in curating exceptional timepieces and as a leading retailer of the world's top watch brands in the region.
As a beacon and advocate for independent watchmaking, Sincere attracted a growing community of watch collectors passionate about this craft. This was evident in the introduction of F.P. Journe to Singapore in 1999, where a meticulously curated exhibition showcased the exceptional craftsmanship and precision engineering of the brand's distinctive timepieces, drawing a significant turnout.
Celebrating its Golden Jubilee, Sincere Fine Watches proudly commemorated five decades of excellence in luxury watch curation and horological expertise. Since its inception, Sincere has redefined the approach to luxury watch retailing, pioneering innovative and unique retail experiences. This momentous milestone is a testament to Sincere's enduring commitment to providing discerning enthusiasts with exceptional timepieces from the world's finest brands. As the region's premier luxury watch specialist, Sincere's meticulous curation of timepieces has consistently captured the spirit of growth, adventure and individuality. This is particularly evident in Sincere's championing of independent watch brands with the exclusive retailing of Arnold & Son, CVSTOS, Czapek & Cie., Greubel Forsey and Grönefeld.
With its ultra-modern decor that set it apart from a typical luxury-watch store of the period, the inaugural Sincere Haute Horlogerie (SHH) in Singapore’s Hilton hotel was one of the world’s first “concept” stores dedicated to high-end mechanical watches when it opened in 2005. Its trailblazing concept earned the boutique its prestigious Singapore Tourism Award for Best New Retail Concept.
Introducing a groundbreaking moment in horological education spearheaded by a local retailer: the Sincere Watch Academy. As the first of its kind in Asia, this academy was born from Sincere's commitment to fostering a deep appreciation for watches and watchmaking. Designed to educate, engage, and empower enthusiasts, it invites participants on an exceptional journey through the world of fine timepieces.
The Sincere Watch Academy offered a unique platform to unravel the intricacies of horology through captivating hands-on workshops and lectures. It stood as a testament to Sincere's dedication to enriching the watch culture and sharing the artistry behind each timepiece, making this initiative a true pinnacle in horological education and appreciation.
With the aim of making watchmaking accessible to the public and redefining the boundaries of horological appreciation and education, Sincere embarked on yet another pioneering initiative with its creative proprietary concept, the 100 Tourbillions. This exhibition, a first in Asia, featured 100 exquisite tourbillon timepieces from 21 esteemed watchmaking brands including Audemars Piguet, Breguet, and Jaeger-LeCoultre. These masterpieces were showcased through an immersive experience in Sincere's boutique, paying tribute to one of horology's oldest and most revered complications, while bringing together the finest creations from renowned watchmakers.
Sincere welcomed watch novices and collectors alike to marvel at the craftsmanship and ingenuity on display, fostering a deeper understanding and appreciation for the artistry behind each timepiece.
Expanding upon the triumph of the 100 Tourbillons exhibition, Sincere boldly forges ahead with its latest endeavor: '100 Complications.' This ambitious showcase unveils 100 timepieces from 24 prestigious brands, among them A. Lange & Söhne, Ferdinand Berthoud and Greubel Forsey.
Delving deep into the intricate world of complications, from mesmerizing tourbillons to melodious minute repeaters, each exhibited watch represents the pinnace of Haute Horlogerie craftsmanship. With a focus on showcasing the most intricate and sophisticated complications, this exhibition offers enthusiasts a rare opportunity to explore the inner workings and marvel at the technical mastery behind each exquisite timepiece. Truly embodying the essence of "Where The Brightest Gather.
Sincere continuously raises the bar in luxury timekeeping. In the third installment of its renowned 100 Exhibition series, the spotlight illuminates A. Lange & Söhne. This esteemed exhibition showcases the brand's iconic timepieces from its revival in 1994 to its latest releases, offering a comprehensive journey through the Maison's evolution. Complementing these exquisite watches are rare archival pocket watches, exemplifying the brand's precision engineering and enduring design. With this showcase, Sincere once again asserts its pioneering status in the realm of luxury watches, committed to providing enthusiasts with unparalleled experiences and access to the world's finest timepieces.
In continuation of its esteemed series highlighting horological excellence, Sincere proudly presented the spotlight on Franck Muller in the latest installment of the 100 Masterpieces series. Guests and media alike were privileged to a special viewing of 100 Masterpieces from the Master of Complications. This exclusive event showcased Franck Muller's most exquisite timepieces, each a testament to the brand's innovative spirit and unparalleled craftsmanship. From intricate complications to avant-garde designs, the collection offered a captivating exploration of Franck Muller's iconic contributions to the world of Haute Horlogerie. Attendees were immersed in the magic of Franck Muller's horological universe, experiencing firsthand the intricate details and mesmerizing beauty of each masterpiece.
In a landmark event in March 2021, Sincere Fine Watches was warmly welcomed into the Cortina Holdings family.
Leveraging the strength of Cortina Holdings and its extensive retail network, Sincere is placing its focus squarely on strategic expansion, blazing a path as the region’s premier luxury watch specialist.
This synergistic alliance with Cortina ushers in a new chapter for Sincere, one that will be characterised by enhanced strength, resilience, and stability.
Since its establishment in 2005 at the former Hilton Hotel premises in Singapore, Sincere Haute Horlogerie has been renowned for providing watch collectors with a meticulously curated selection of the finest timepieces from leading brands in the world of independent watchmaking.
Building upon its rich legacy, Sincere Haute Horlogerie underwent a relaunch in 2022 under the new name SHH, situated at The Shoppes Marina Bay Sands Singapore. With SHH, Sincere not only expands its offerings but also revitalizes its longstanding expertise, providing an elevated luxury experience for the most discerning watch collectors.
In just two years since its inception, the SHH concept has rapidly expanded to Bangkok, Malaysia, and Taiwan, solidifying its presence and reputation across the region.
CHRISTIAAN VAN DER KLAAUW CVDK GRAND PLANETARIUM ECCENTRIC SINCERE PLATINUM JUBILEE EDITION
Commemorating Sincere Fine Watches' 70th anniversary, Christiaan van der Klaauw Astronomical Watches (CVDK) unveils the CVDK Grand Planetarium Eccentric Sincere Platinum Jubilee Edition: an exquisite mechanical Planetarium watch that displays all eight planets, and features a uniquely designed, enchanting universe-inspired dial exclusive to Sincere.
The captivating oil-painted dial holds significant meaning, drawing inspiration from an early prototype meticulously conceptualized by Christiaan van der Klaauw. The result is a stunning dial that artfully illustrates the orbits of Mercury, Venus, Earth, Mars, Jupiter, Saturn, Uranus, and Neptune, embodying an ethereal and timeless beauty brought to life by artist Gaël Colon.
An exceptional Haute Horlogerie masterpiece, the CVDK Grand Planetarium Eccentric Sincere Platinum Jubilee Edition is powered by CVDK’s newly developed in-house movement, crafted since 2017 and unveiled in 2024 to celebrate the brand’s 50-year anniversary of astronomical complications.
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Introducing The Horology Lab, committed to making the art of craftsmanship accessible through immersive experiences and educational initiatives tailored for both connoisseurs and enthusiasts.
Experience the essence of master craftsmen as you become a watchmaker, enameller, or engraver. This immersive journey reveals the intricacies of watchmaking, offering exclusive opportunities to uncover the art of Haute Horology.
Luminaries from the watchmaking world come together for a session filled with unparalleled insights and captivating discussions.
An insightful lecture led by brand representatives, offering an in-depth exploration into the captivating world of horology.
Hosted by Mr. Pim Koeslag, CEO & Master Watchmaker of CVDK Astronomical Watches, delve into the artistry of astronomical watchmaking. In this special Horology Narrative session, Mr. Koeslag unveils the artistry and legacy that define CVDK’s celestial masterpieces.
Join us for an exclusive Experiential Atelier session led by master watchmakers from Chopard L.U.C. Immerse yourself in the world of watchmaking with this hands-on workshop, and be among the first to preview the Chopard L.U.C Sincere Platinum Jubilee Edition, specially created to commemorate the 70th anniversary of Sincere Fine Watches.
A fireside chat featuring Christian Ferrier, Head of Laurent Ferrier’s Brand Patrimony, alongside fellow local watch enthusiasts. Discover the hallmark of every Laurent Ferrier timepiece.
A fireside chat featuring the Moser brothers, Edouard and Bertrand Meylan, along with Brian Cheong, Regional Managing Editor of Tatler GMT, and Anna Lee, General Manager of Sincere Watch Sdn Bhd.
A fireside chat featuring the Moser brothers, Edouard and Bertrand Meylan, along with revered industry expert Wei Koh from Revolution Magazine, esteemed watch collector Kevin Tan, and the visionary CEO of Sincere Watch Limited, Ong Ban.
A fireside chat featuring Moritz Grossmann’s founder and CEO, Christine Hutter, Sincere Fine Watches’ Regional General Manager, Kate Lim, alongside an industry thought leader, and a passionate watch enthusiast. In addition to discussing current watch trends and the luxury watch industry’s trajectory, the session will provide insights into the intricate craftsmanship behind Moritz Grossmann timepieces.