An award-winning Swiss-made watch brand, TUDOR is known for mechanical watches that blend refined aesthetics, reliability and exceptional value. Founded in 1926 by Hans Wilsdorf, Rolex's founder, TUDOR was created to uphold the Rolex tradition of quality at accessible prices. Flagship collections like Black Bay, Pelagos, and 1926 showcase TUDOR’s technical excellence and Born to Dare spirit; spanning rugged tool watches and elegant classics for explorers, professionals, and everyday adventurers.