Sincere Fine Watches, in collaboration with Grand Seiko, unveiled the Alive In Time Exhibition to an audience of watch enthusiasts, distinguished guests, and media at EQ Kuala Lumpur, one of the city’s most acclaimed five-star hotels. Running from 14 November 2025 to 4 January 2026, this special showcase celebrates the artistry of Japanese watchmaking in harmony with the spirit of the festive season.
Alive In Time recalls the serene beauty of Japan’s natural landscapes and celebrates the art of being present in each passing moment. As the seasons turn and winter arrives, the exhibition captures this magical passage of time, a reflection of nature’s rhythm and renewal. Inspired by the frost-covered trees of the Kirigamine Highlands, east of Grand Seiko’s Shinshu Watch Studio, this vision of winter is brought to life at EQ Kuala Lumpur, where a magnificent 30-foot Christmas Tree illuminates the hotel lobby, enriching the ambience with its festive glow.
At the heart of the exhibition lies a celebration of Grand Seiko’s philosophy of the Nature of Time, expressed through dials that mirror the beauty of nature in its many forms — from tranquil lakes and silent forests to drifting snow and blooming flowers.
Among the latest creations showcased is the SLGB003 “Ice Forest,” featuring a pale, vertically textured dial inspired by the frozen birch forests that surround the Shinshu Watch Studio in winter. Crafted in the Evolution 9 Collection’s signature design, the timepiece features a sculpted case and an integrated bracelet that combines mirror and hairline finishes for refined ergonomics and dynamic light play. At its core beats the new Spring Drive Caliber 9RB2, carrying the U.F.A. (Ultra Fine Accuracy) designation and achieving an extraordinary annual precision of ±20 seconds, marking a new milestone in the brand’s relentless pursuit of perfect timekeeping.
Another special creation within the Evolution 9 Collection is the SLGB005 “Violet Dawn,” which features a textured violet dial enhanced by masterful finishing techniques. The intricate surface captures the fleeting moment when dawn breaks over the frost-covered forests of Shinshu, where every Grand Seiko Spring Drive is meticulously crafted. Its silver-toned seconds hand glides in a seamless, continuous motion — a poetic expression of the natural flow of time itself.
Alongside the Evolution 9 Collection, the exhibition also presents a curated selection of historical Grand Seiko timepieces, offering a captivating journey through the brand’s legacy of
watchmaking excellence since its founding in 1960.
On 4 and 5 December 2025, visitors will have the rare opportunity to witness a live demonstration of the Caliber 9SA4 assembly by Grand Seiko Master Watchmaker Mr. Kato Tomoya. The highly anticipated 9SA4, a thoroughly redesigned and reconstructed movement based on Caliber 9SA5, pushes the limits of precision in mechanical watchmaking, setting a new benchmark for high-beat performance.
At the launch of the Grand Seiko: Alive In Time Exhibition, Ms. Ida Idris-Low, Managing Director of Grand Seiko Asia-Pacific, shared: “Alive In Time is about appreciating the beauty of the present moment — a celebration of how time flows seamlessly through the changing seasons. It reflects what defines Grand Seiko: the harmony between nature, craftsmanship, and time itself.
Inspired by the ever-changing landscapes and seasons of Japan, every Grand Seiko creation captures a living connection between precision and emotion.
With the introduction of the Spring Drive Caliber 9RB2 and its U.F.A. designation, we reaffirm our pursuit of precision and beauty — guided by the Nature of Time and the Japanese sense of mono no aware (物の哀れ), where true beauty lies in the transience of every moment.”
Mr. Ong Ban, CEO of Sincere Watch Limited, added: “Partnering with Grand Seiko on the Alive In Time Exhibition gives us the opportunity to offer a closer look into the exceptional world of Japanese watchmaking. Grand Seiko’s artisans and watchmakers unite technical mastery with a profound appreciation for pure, refined beauty — evident in every meticulously crafted timepiece. As Asia’s Premier Watch Specialist, we are honoured to curate this showcase with Grand Seiko, reaffirming our dedication to presenting the pinnacle of horological excellence to our collectors.”
The Grand Seiko: Alive In Time Exhibition is located at the Lobby, EQ Kuala Lumpur and is open to the public until 4 January 2026. Visitors are invited to register for an exclusive Discovery Tour and meet the Master Watchmaker via the Grand Seiko: Alive In Time Exhibition microsite.